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Queer Coding of Barbie Movies: Mattel's Attempt at Saving Barbie's Image.
Hansen, Alicja Sirkka ; Helman, Ivy Ann (advisor) ; Kolářová, Kateřina (referee)
This thesis is a combination of queer analysis of selected Barbie movies done by the author, with the support of the relevant academic literature, and queer readings of those same movies done by people online. The text starts with an introduction, which gives the reader an overview of the subject and introduces the main research question: "Why does Barbie seem queer in the movies?" Then the thesis discusses the relevant theoretical literature and methods used in the study in the literature review and methodology sections respectively, which includes theories such as feminist and queer theory, but also touching on postfeminism and girl power. Further, the main portion of the study is the analysis, preceded by a preface, which consists of seven chapters, each one focusing on a separate movie. Lastly, all of the results of this study are explained in conclusion.
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"Are You a Good Witch or a Bad Witch?" Witches in Contemporary TV series
MASÁŘOVÁ, Klára
This bachelor's thesis is based on interpretation of a witch as a contemporary series character. I start with interpretation of four elemental witch types according to Heather Greene: the wild woman, the accused woman, fantasy witch and magical other, followed by brief interpretation of development of the witch character throughout film and series history. Next part of the thesis is dedicated to the development of feminist movement, which is used as a methodology for further analysis. The findings of previous parts are being used for analysing three chosen series: Charmed (1998), American Horror Story: Coven (2013) and Chilling adventures of Sabrina (2018). The outcome of the thesis is to interpret witch character as strongly bounded to feminist movement and character that is an emancipated woman through her power. The selected series and witch characters represent the development of feminist movement in the last 30 years.
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Liberal vs. radical: which of the feminisms represents Heroine Magazine ?
Petřáková, Mariana ; Hroch, Miloš (advisor) ; Fousek Krobová, Tereza (referee)
The present bachelor thesis examines the content of the print version of Heroine magazine and analyses it in terms of contemporary feminist paradigms. The thesis examines the historical context of the feminist movement in the form of the traditional wave division, which has also produced two significant feminist currents, namely liberal and radical. The theoretical part is devoted to a thorough description of the historical events behind the formation of these currents, introducing their main authors, theoretical concepts and demands. It then places the relationship between feminism and the media in this context, with an emphasis on comparing the different developments of this relationship in the domestic and foreign media scene. The thesis also critically reflects on the rise of neoliberalism and sees it as an important variable in the context of the impact of the capitalist market on feminist media. The research part of this thesis combines in-depth interviews and qualitative text analysis to identify what themes Heroine magazine produces and how these themes reflect the state of contemporary feminist discourse.
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Selfies as a tool of gender identity construction
Gejdošová, Iva ; Kobová, Ĺubica (advisor) ; Pavlík, Petr (referee)
Taking selfies is a technique of self-monitoring, gaze and comparison, drawing from its regulatory force upon women. The photo-taking practice marks the surveillance of how individual gender performances fulfill the expectations of existing gender norms. The contemporary postfeminist hegemonic femininity presents woman as owning the right kind of dispositions, such as confidence or sexiness, in which case the area of the body plays a central role. In order to explore how performances of such femininity are constructed, this study uses content analysis to study the visual and textual content of Instagram posts. This master thesis analyses whether the Instagram users tagging posts #zanormalniholky (#fornormalgirls) are responsive through selfies to postfeminist femininity or rather use it as a form of resistance against the postfeminist discourse. Identity, including gender identity, is constituted through acts that purport to be its consequence. Selfies - as the results of this thesis show - have normative potential. Key words postfeminism, selfie, Instagram, social media, gender, self-portrait, self-presentation, feminism, #zanormalniholky, femininity, makeover paradigm
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Research of the cult series Sex and the City perceived influence of its female spectators
Houlíková, Martina ; Vochocová, Lenka (advisor) ; Štoll, Martin (referee)
A large number of professional articles or academic works have been written about the series Sex in the City, but none of them directly dealt with the impact of the series on their fans. From an empirical point of view, the diploma thesis Research of the Perception of the Influence of the Cult Series HBO Sex in the City on its Viewers is a qualitative analysis. It is examined opinions of the series' viewers on various aspects of the series and also their motivation to watch such media content are examined through in-depth interviews. In the qualitative analysis, the author focuses mainly on the phenomena such as gender stereotyping, consumer lifestyle (product placement in the series) or, for instance, the postfeminist tone of the series itself. The inspiration for this thesis was the work of Ien Ang, who also focused on fans of the cult series Dallas in her researches and tried to interpret the success of this phenomenon through qualitative research.
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The reflection of feminism in the Czech public discourse
Papcunová, Kristína ; Lupač, Petr (advisor) ; Dudová, Radka (referee)
The main objective of the present thesis is an effort to understand better how Czech women construct their views on feminism and what factors of Czech distance from feminism are, which is clearly visible in the post-1989 era. The thesis starts with the description of feminism, its development and inner differentiation. Then the author focuses on development and current situation in the Czech Republic, which is specific for its historically contingent connotation. The following section presents the analytical results of the qualitative research. By applying the technique of semi-structured interviews, the author brings up the questions of how Czech women perceive and understand feminism and how do they interpret the current situation of women. One of the main objectives of the empirical part was also to find out whether it is possible to apply Aronson's typology of feminism of the situation in the Czech Republic. Due to the specificity of the Czech environment, the author comes to the conclusion that there can be identified four different approaches to feminism. Within this framework, the analysis of interviews led to identification of several important factors that affect the construction of feminist consciousness among Czech women.
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